Blog

Beth Wallace on How CMOs Can Market Themselves as Leaders

In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.

Read More

Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Best Email Marketing Practices

There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.

Read More

Posted in , Digital Marketing

TikTok Marketing 101: Aesthetics

Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.

Read More

Posted in , Digital Marketing

Holy Dupe: Duplicates on TikTok

The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.

Read More

Posted in , Digital Marketing

Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC

TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.

Read More

Posted in , Digital Marketing

How to Create Engaging Marketing Presentations With AI Tools

There’s an AI tool for everything nowadays– including graphic design! Use Canva and ChatGPT to speed up the presentation design process, all the while making your points more succinct.

Read More

Posted in , Digital Marketing

Boost Your Job Search: Maximizing Visibility with LinkedIn’s Resume-Sharing Feature

Find out how to unlock the newest LinkedIn feature to share your resume with recruiters without others seeing.

Read More

Posted in , Job Search Tips

Maximizing Conversions: How to Set Up an Automated Email Nurture Stream

Automation is coming whether we want it or not, so why not make the most of it? Improve the performance of your email campaigns, and save time along the way, by improving your nurture stream.

Read More

Posted in , Content Marketing, Digital Marketing

Current Trends Shaping Marketing: Navigating a Cookie-less Future, Social Search, Video Content, Influencers and More

We hosted a Lunch and Learn with our experts to show a snapshot of current marketing trends from the cookie-less future and beyond.

Read More

Posted in , Content Marketing, Digital Marketing

Mindset Matters: Developing a Growth Mindset to Boost Confidence

Too often we fall in the false belief that our abilities and skills are fixed, unable to be changed. Adopt a growth mindset instead.

Read More

Posted in , Professional Development