Blog

Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC

TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.

Read More

Posted in , Digital Marketing

How to Create Engaging Marketing Presentations With AI Tools

There’s an AI tool for everything nowadays– including graphic design! Use Canva and ChatGPT to speed up the presentation design process, all the while making your points more succinct.

Read More

Posted in , Digital Marketing

Boost Your Job Search: Maximizing Visibility with LinkedIn’s Resume-Sharing Feature

Find out how to unlock the newest LinkedIn feature to share your resume with recruiters without others seeing.

Read More

Posted in , Job Search Tips

Maximizing Conversions: How to Set Up an Automated Email Nurture Stream

Automation is coming whether we want it or not, so why not make the most of it? Improve the performance of your email campaigns, and save time along the way, by improving your nurture stream.

Read More

Posted in , Content Marketing, Digital Marketing

Current Trends Shaping Marketing: Navigating a Cookie-less Future, Social Search, Video Content, Influencers and More

We hosted a Lunch and Learn with our experts to show a snapshot of current marketing trends from the cookie-less future and beyond.

Read More

Posted in , Content Marketing, Digital Marketing

Mindset Matters: Developing a Growth Mindset to Boost Confidence

Too often we fall in the false belief that our abilities and skills are fixed, unable to be changed. Adopt a growth mindset instead.

Read More

Posted in , Professional Development

Women Business Owners Series: Liz Whitehead CEO of 12PointFive and Diversity Masterminds

TorchLight sits down with Liz Whitehead, founder of 12PointFive, and Diversity Masterminds, to learn more about her and her company.

Read More

Posted in , Diversity, Equity and Inclusion

TorchLight May Contractor of the Month: Munazzah Aslam

Meet Munazzah Aslam, TorchLight Hire’s May Contractor of the Month. Learn more about Munazzah and what she loves about TorchLight!

Read More

Posted in , Our Team

The Impact of AI on Marketing: Trends, Tools, and Opportunities

AI is rapidly changing the way industries operate. Here’s the latest on AI marketing tools and how you can leverage them in your job.

Read More

Posted in , Digital Marketing

Lookalike Audiences: What They Are and How They Can Improve Marketing Campaign Results

Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. That’s where lookalike audiences come in!

Read More

Posted in , Digital Marketing