Professional Development

Breaking the Raise Drought: How to Secure Your Well-Deserved Salary Increase

As your responsibilities have grown over the years, so has your frustration with a stagnant salary. It’s time to break free, advocate for yourself, and turn those promises into tangible career rewards.

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Posted in , Professional Development

How to Write an Effective Creative Brief

Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.

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Posted in , Candidates, Digital Marketing, Hiring Managers, Professional Development

TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape

Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled  “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.  

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Beth Wallace on How CMOs Can Market Themselves as Leaders

In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Mindset Matters: Developing a Growth Mindset to Boost Confidence

Too often we fall in the false belief that our abilities and skills are fixed, unable to be changed. Adopt a growth mindset instead.

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Posted in , Professional Development

The Confidence Gap: How Imposter Syndrome disproportionately affects women

Plenty of people experience what’s known as the Imposter Syndrome. Read on to learn what you can do about feelings of inadequacy in the workplace associated with it.

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Posted in , Candidates, Diversity, Equity and Inclusion, Professional Development, Workplace Culture

4 Ways to Make the Most of What’s Left of Your Summer Internship

The end of summer means the end of summer internships. Make the most of the time you have left and your newfound connections with these 4 tips.

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Posted in , Job Search Tips, Professional Development

Finding Career Satisfaction: Passion vs. Paycheck

TorchLight encourages candidates to pursue career choices that pay fairly and pay well, but to also consider other factors. Here are our passion-paycheck balancing tips.

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Posted in , Professional Development

3 Great (and Easy!) Ways to Enhance Your Marketing Skills

Sharpening your professional marketing skills has never been easier. Make use of these 3 resources to stay on top of industry tools and techniques.

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Posted in , Job Search Tips, Professional Development

The New Career Trajectory for a Washington, DC Public Relations Manager and Salary Trends

Can you continue to grow your career after accepting a management role? Yes, but you still have to work for it by following these steps.

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Posted in , Professional Development