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How Do DC Marketing Teams Define Social Media Success? The Key is to Match Social Tactics to Business Goals

Social media campaigns can be hard to evaluate. Here are some social media management tips to use to better align marketing strategies and company goals.

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Posted in , Digital Marketing

Fixing a Toxic Work Environment to Get Your Team on the Same Page

Improving a toxic work environment isn’t difficult, though it can take some time. If you need to repair a toxic work environment to get your team working together in harmony, here are some tips to get you started.

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Posted in , Workplace Culture

How Will Artificial Intelligence Impact Content Marketing?

AI is a hot topic in marketing, here’s how it will impact trends in the coming years

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Posted in , Digital Marketing

Using Content Marketing to Connect to Your Audience

Content marketing is as much about generating reader value as it is conveying a broader message. Follow these branding tips to establish stronger readership.

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Posted in , Digital Marketing

Managing Workplace Stress Is as Easy as These 4 Steps

Stress is a natural reaction to experiences we have in everyday life, specifically at work. Manage your stress levels with these strategies.

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Posted in , Workplace Culture

How to Get Your Team on Board With Video Content

Videos are powerful, meaning you need to get your team on board with video content. Here are a few tips to get started.

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Posted in , Digital Marketing

What It Takes to be a Strategic Marketing Manager in DC

Becoming a great marketing manager is about more than your experience. Be sure to develop these 4 qualities to impress hiring managers and lead a marketing team.

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Posted in , Job Search Tips

Is Your Marketing Team Investing in Podcasts and Live Video?

Live video and podcasts are the key to outperforming your competition. Consider implementing both channels as you head into the new year.

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Posted in , Digital Marketing

The New Career Trajectory for a Washington, DC Public Relations Manager and Salary Trends

Can you continue to grow your career after accepting a management role? Yes, but you still have to work for it by following these steps.

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Posted in , Professional Development

Stephanie Ranno Honored Among Maryland’s Leading Women of 2017

The Daily Record recognizes TorchLight’s Stephanie Ranno as one of Maryland’s Leading Women of 2017.

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Posted in , Our Team, TorchLight News