What Metrics Should You Be Measuring When Evaluating Your Email Marketing Campaign?
Results from email marketing can be easy to measure and assess, but with a potential data deluge, what are the most important metrics to evaluate?
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How to Manage and Retain Creative Thinkers in the Nation’s Capital
People who are curious and unafraid of risk are essential to your successful marketing team. It’s up to you to learn how to manage creative people to get the best from them by keeping them challenged and engaged.
Grammar Tools Every Content Specialist in Washington, DC Should Download This Week
Content production requires not only creativity, but perfect grammar. Luckily, there are some great online tools to help create error-free content and develop a solid portfolio.
4 Team Builders to Help Your Team Refocus and Re-energize for Q4
The fourth quarter can be a busy time for marketing, especially as holidays draw closer. Now is a great time to start thinking about how you can use team builders to help your team stay energized through the holidays and into the new year.
Why Your Employee Performance Reviews Should Be Quarterly, Instead of Annually
Annual performance reviews negatively impact motivation and make it hard for employees to know what to improve upon in the present. Consider opting for quarterly reviews instead.
Understanding Employee Retention During a Modern Age of Contract Work and Job Hopping in Washington, DC
Employees are changing jobs more often than ever, which presents a new problem for companies looking to stay competitive. What factors are influencing job-hopping? How can you retain talent?
Are Your Job Descriptions the Reason You’re Not Getting Resumes From Top Marketing Professionals?
Struggling to find top talent? The problem might not be a lack of candidates, but a lack of interest. Here are tips on how to write descriptions to attract top digital marketing professionals.
Alexandria-Based TorchLight Hire Ranked in Inc. 5000 List of America’s Fastest Growing Private Companies for Second Consecutive Year
Inc. magazine lists TorchLight Hire on its list of the nation’s 5,000 fastest-growing private companies for the second year in a row!
How to Craft the Perfect Content Strategy
Great content marketers understand that creating an effective content strategy takes time and resources. Here’s a simple framework from their playbook that you can use to craft the perfect content strategy to engage the right people in your market.
5 reasons you should hire a marketing contractor
Marketing temps and contract workers can help your business stay flexible, all the while getting the job done. Here are 5 reasons to hire one.