Five Crucial Questions for CMOs – from TorchLight Marketing President Beth Wallace
Discover the future of CMO roles with President Beth Wallace, as she shares 5 pivotal questions to succeed in the marketing landscape.
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How to Write an Effective Creative Brief
Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.
TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape
CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, host a webinar entitled “The Changing Role of CMOs,” offering advice on how to tackle the CMO role today.
Beth Wallace on How CMOs Can Market Themselves as Leaders
In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.
Best Email Marketing Practices
There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.
TikTok Marketing 101: Aesthetics
Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.
Holy Dupe: Duplicates on TikTok
The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.
Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC
TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.
How to Create Engaging Marketing Presentations With AI Tools
There’s an AI tool for everything nowadays– including graphic design! Use Canva and ChatGPT to speed up the presentation design process, all the while making your points more succinct.
Boost Your Job Search: Maximizing Visibility with LinkedIn’s Resume-Sharing Feature
Find out how to unlock the newest LinkedIn feature to share your resume with recruiters without others seeing.