Debunking Gen Z stereotypes
We debunk some common stereotypes associated with Gen Z in order to help managers understand their Gen Z employees on a deeper level and adapt their management styles to fit them better.
Blog
Breaking the Raise Drought: How to Secure Your Well-Deserved Salary Increase
As your responsibilities have grown over the years, so has your frustration with a stagnant salary. It’s time to break free, advocate for yourself, and turn those promises into tangible career rewards.
The Importance of Industry Knowledge in Marketing Recruiting
To excel in today’s marketing landscape, staying current with industry trends and emerging technologies is not just an advantage for marketing – it’s an imperative for effective marketing recruitment.
Five Crucial Questions for CMOs – from TorchLight Marketing President Beth Wallace
Discover the future of CMO roles with President Beth Wallace, as she shares 5 pivotal questions to succeed in the marketing landscape.
How to Write an Effective Creative Brief
Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.
TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape
CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, host a webinar entitled “The Changing Role of CMOs,” offering advice on how to tackle the CMO role today.
Beth Wallace on How CMOs Can Market Themselves as Leaders
In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.
Best Email Marketing Practices
There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.
TikTok Marketing 101: Aesthetics
Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.
Holy Dupe: Duplicates on TikTok
The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.